1920s Fashion Women Makeup
Those cosmetic innovations of the 1910s of lipstick, eye-shadows, mascara and pan-sticks etc from brands like Maybelline and Max Factor were now to be seen on dressing tables and handbags across America and Europe. In Japan, still not under the spell of fascism, Shiseido was producing their own unique beauty products for the ‘modern Japanese woman ‘. The 1920s was the era of the Flapper , a time when nice girls could be bad – at least in the evenings!
Before Katharine Hepburn and Bette Davis brought us the iconic 1930s fashion styles, there were the super chic styles of the roaring twenties. From the ultra-glam flapper girls to the first waves of cool androgyny, 1920s fashion was all about liberation, trying new things and having a whole lot of fun in the process.
“With silken legs and scarlet lips
We’re young and hungry, wild and free,
Our waists are round about the hips
Our skirts are well above the knee
We’ve boyish busts and Eton crops,
We quiver to the saxophone
Come, dance before the music stops
for who can bear to be alone?”
James Laver – The Women of 1926
Before the 1920s, wearing makeup was almost exclusively seen as a preoccupation for prostitutes and actresses on the stage. But thanks to movie stars like Clara Bow and Mae Murray epitomizing the flapper look , many woman began wearing makeup. So what was the flapper look? Rouge lips in a Cupid’s bow shape, thick kohl rimmed eyes and bright red blush.
You can instantly download direct to your smartphone, tablet or desktop – beautiful original 1920’s, 1930s, 1940s and 1950s makeup and beauty books – Click on banner to find out more, or read on to learn more about this amazing era, when women found personal emancipation of their femininity.
Wearing makeup really took off again in the 1920s after years of being in the wilderness. New products came onto the market and cosmetics became more affordable.