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Sacha Baron Cohen

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After leaving university, Baron Cohen worked for a time as a fashion model, appearing in many fashion magazines. By the early 1990s, he was hosting a weekly programme on Windsor cable television's local broadcasts with Carol Kirkwood, who later became a BBC weather forecaster. In 1995, Channel 4 was planning a replacement for its series The Word, and disseminated an open call for new television presenters. Baron Cohen sent in a tape of himself in the character of Kristo, a fictional television reporter (who developed into the Kazakh Borat Sagdiyev), which caught the attention of a producer. Baron Cohen hosted Pump TV from 1995 to 1996. In 1996, he began presenting the youth chat programme F2F for Granada Talk TV and also had a small role in an advert for McCain Microchips playing the role of a chef in a commercial entitled "Ping Pong". He took clown training in Paris, at the Ecole Philippe Gaulier, studying under master-clown Philippe Gaulier. Of his former pupil, Gaulier says: "He was a good clown, full of spirit". In the late 1990s, Baron Cohen made his first feature film appearance in the British comedy The Jolly Boys' Last Stand. In 2000, Baron Cohen played the part of Super Greg for a series of TV advertisements for Lee Jeans; the advertisements never aired but the website for Super Greg created an internet sensation.

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